Ever get tired of being at the beck and call of Buyers? Driving around showing countless houses just hoping that they’ll find the right one….qualify for it….and actually CLOSE?
Ever wish instead that you worked more as a Listing Agent so that you are more in control of your time, your business and your income? After all, you can effectively manage almost countless listings at one time but you can only have ONE buyer in the car at a given time.
But wait…aren’t Buyers just EASIER to work with than Sellers?
No, listings presentations are not more difficult.
Listings are only rocket science in your head.
So, how do you make the transition from working mostly with buyers to working mostly with sellers? The first step is becoming confident in your listing presentation. If you do not feel 100% confident with your presentation, you simply will not prospect for listings. Period.
To start you on this path, I’m giving you my Top 5 Listing Presentation Secrets that Get You Hired (even when you’re competing for the listing)!
How do I know these are the secrets? I have a long history with studying listing presentations, helping agents, and working with sellers. My business, providing coaching and training to real estate professionals, led me to a project where I was a fake seller 211 times. Yep, an agent sat in front of me, pretended I was a seller, and gave his/her presentation 211 times.
Really, I’ve seen it all; agents who tried to win the listing by being nice, agents who had nothing but a CMA, and agents who were absolutely masterful.
The good news is that I discovered there is an absolute science to giving a consistently great Listing Presentation. And that science is based on theseĀ 5 Listing Presentation Secrets that Get You Hired. Lucky for you, I can’t keep a secret – well, not one that’s going to help real estate agents:
Okay, here are those 5 Secrets:
5 – Communicate Your Value: You must proactively answer the question “Why You?”
4 – Be a Leader: Sellers are looking for a leader in this transaction and it MUST be you.
3 – Kill the Lizard: Killing objections even before they come up is MAGICAL!
2 – Set Expectations: This puts YOU in charge of the conversation, which is key to success.
1 – Have a Blueprint: A structured presentation increases your confidence and, even more importantly, builds the confidence and trust of the seller in you. Clients work with people that they know, like and trust – a structured presentation builds those feelings.
Want to fully learn the skill of delivering a masterful Listing Presentation every single time that will consistently win you the listing? And referrals and frankly just make you more money – bottom line. Join me Thursday and Friday, November 2nd & 3rd for the award-winning Strategic Listing Specialist course in Raleigh.
You’ll learn every step of creating your custom Listing Presentation, earn 4 hours of CE Elective Credit AND be eligible for the prestigious Strategic Listing Specialist Designation to clearly communicate your special value to Sellers. Click here to register now!