Do you get nervous every time you need to prepare a Comparative Market Analysis?
Do you know the steps to take to accurately analyze the market for comparables?
Do you know how to make adjustments?
Are you not growing your business as a successful Listing Agent because of your lack of confidence in preparing a CMA?
If any of that describes you, The Confident CMA is the course for you!
Learn how to confidently prepare and present your Comparative Market Analysis every time with this on-line and on-demand course!
Overcome your fears and become a more profitable and happier agent through listings right away. Here’s what is included in this comprehensive course:
Lesson 1: The Foundation
We will start with an overview of the program so you can get the maximum benefit of everything The Confident CMA has to offer and begin your path to Listing Success!
Lesson 2: Myths of the CMA Process
There are so many misconceptions about the CMA process. This module reviews the top four myths and challenges so you can engage with the CMA. This section includes a Case Study demonstrating how history and the current market interact. Busting these myths will immediately begin to increase your confidence and capabilities.
Lesson 3: Agent vs. Appraiser
In our research, many agents voiced concern about the line between them and the appraiser. By learning the different roles and responsibilities of each, you’ll gain a better understanding of the overall process that is critical to your success. This module discusses the following questions:
- What’s the difference between an Appraisal, CMA, and a BPO (Broker Price Opinion)?
- When do I cross the line between performing the services an agent can do vs. the services of an appraiser?
- What does an appraiser look at that I don’t?
- How can I get multiple offers and the house still not appraise?
- Why do we use a CMA? Aren’t there other ways to determine an asking price?
- What if the CMA process does not work for a house, how do I discover the best asking price?
Lesson 4: Steps in a CMA
Starting with an overview and providing a logical series of steps, this module helps you:
- Understand definitions in the process
- Identify the steps in a Comparative Market Analysis (CMA)
Lesson 5: Principle of the Buyer’s Eyes
A key to selecting comparables is understanding the best buyer for a house. This model helps you work through how to discover this buyer and understanding the top 3 wants of the buyers.
This principle will be an over-arching theme in selecting correct comparables.
Lesson 6: Selecting Comparables
Selecting comparables can often be difficult because we are looking for a perfect one. Unfortunately, finding the perfect comparable is not a regular occurrence.
Here’s what you will learn in this module:
- Principles of selecting a comparable
- Understanding market areas vs. neighborhoods
- How to select comparables both in and out of a neighborhood
- What happens if you can’t find comparables
- Principle of bracketing
- How to evaluate a subject property
Lesson 7: Making Adjustments
One of the most frustrating issues with any CMA is trying to determine the “proper” amount of an adjustment. It is not only the amount to use, but whether to make a certain adjustment as well. Mastering this skill is a huge step in not only a better report but increases your ability to confidently deliver it to build trust with your client.
Here’s what you will learn in this module:
- The difference between value, price, and cost
- The five most common questions in making adjustments
- The sequence of adjustments
- Which adjustments to make
- How to calculate time
- How to determine the adjustment amount
- How to complete a CMA
Lesson 8: Testing Your CMA
In this module we help you understand the process of testing your CMA through a process of “ranking”. When you’ve fully tested your CMA, you have a comprehensive report that you will confidently prepare to win the Seller’s trust, their confidence and their business.
Who is this ground-breaking program for?
Agents who…
- Feel like there’s always a battle with the seller over price
- Are frustrated with the CMA process
- Feel like they are always wrong
- Want to feel confident with the CMA (comparative market analysis)
- Want to be able to fully defend their CMA
- Are sick of overpriced listings
- Are sick of buyers and want to list more
- Understand that being competent at basic skills is critical to building a business
If any of these describe you, The Confident CMA online course is for you! Remember, when you enroll today and have lifetime access to the on-line, on-demand video course so that you can watch it any time, anywhere and as many times as you’d like. This is an invaluable tool and new skillset that will help you grow your business.