Finally, there is a step-by-step process for successfully growing your real estate business through Social Media, it is the Be Social Strategically method. The goal of Social Media marketing is to become and stay top of mind with your Sphere of Influence (the people MOST likely to bring you business and referrals) and raise awareness of you and your services to new potential clients. But most agents are going about it all wrong and then wondering why it doesn’t work!
They’re posting their listings and open houses and going LIVE from their open houses and bragging about their latest closing and then wondering why they don’t get any business from Social Media. They wonder why no one follows their business page on Facebook.
Want to know why? Because it’s boring! And no one (not even your best friends and past clients) want to be sold to and marketed at all the time.
What can you do differently that will make people look forward to your posts, interested in following you and (most importantly) brand you as their REALTOR with such top of mind awareness that they wouldn’t even think of using or referring another agent?
When you shift your social media messaging to being a constant resource to people, they will want to follow you and engage with you! That is what will deepen your connections to people and brand you as THEIR real estate agent.
Great, you might be thinking, but how do I do that?
With the 3-E Strategy of Be Social Strategically.
When you discover how to effectively and efficiently Educate, Entertain and Engage your audience…your social media time will go from being wasteful and unproductive to being PROFITABLE and growing your business.
The Be Social Strategically online course gives you a step-by-step formula, based on the 3-E Strategy, so you’ll know exactly what to be posting on social media that will educate, entertain and engage them all the while deepening your bond and brand with them.
People do business with people that they know, like and trust. Social Media provides the perfect platform for you to consistently engage with your Sphere (and new contacts) in order to deepen and retain those feelings and brand loyalty.
That’s the good news about Social Media but the bad news is that no one teaches real estate agents how to effectively use it! In fact most classes, especially early on, were all about posting your listings, promoting your open houses and constantly asking people “who do you know that wants to buy or sell a house?” – how annoying is that?!?!
The purpose of Social Media is to engage with people socially, but online. That’s exactly what the Be Social Strategically course teaches you to do. How to STOP being a Sales Pitch that people scroll past, tune out or even unfollow but instead to become a valuable RESOURCE that demonstrates your professionalism, expertise, knowledge and service.
- The Fundamentals of Building a Successful Real Estate Career
- The Basics of the 3-E Strategy, why and how it works
- The demographics of each Social Media platform to help you to choose the best one for you and your audience
- The trends and statistics of today’s Social Media usage and what these mean to your business and Social Media strategy
- How to Educate (the first E) your audience in a way that demonstrates your knowledge and professionalism without bragging or boring them
- How to Entertain (the second E) your audience with fun but also informative and engaging posts that they will want to share and comment upon
- How and Why to truly Engage (yep, that’s the third E) with your audience in ways you likely haven’t considered before
This online, video course walks you through every step of this in videos that you can watch as often as you’d like as well as course manuals and guides to be downloaded.
Experienced Agents who…
- Are tired of spending time posting on social media sites and never getting any response or reaction
- Want to build and deepen top of mind awareness with their Sphere so that they constantly have a pipeline of new business
New Agents who…
-
- Need to brand themselves as a real estate professional by demonstrating their real estate knowledge
- Want to not waste time on Social Media but instead start strong with a strategy