So, why are those three little letters behind your name so important?
There are many reasons – your clients, your expertise and your bottom line!
In today’s rapidly changing environment, the real estate professional cannot get by with their basic license and hope to remain competitive. Clients are expecting and demanding, the specific expertise that designations provide.
According to data from the 2010 NAR Member Profile, the median income of REALTORS with at least one designation was nearly $22,000 more than the income of those with no designation. This is money in your pocket!
Why should I become a Strategic Pricing Specialist?
The SPS designation was created for real estate professionals that have realized that the standard CMA isn’t cutting it anymore. This course will teach you to understand how incorrect pricing effects the seller’s net proceeds, consider the emotional path of a seller’s decision-making, understand the components of a pricing strategy, use the steps of collecting and presenting market date, learn how to build trust with your clients, effectively explain a market study, overcome pricing objections and implement an effective pricing strategy throughout the entire process.
How do I receive the SPS designation?
Obtaining the SPS designation is a simple two-step process!
- Complete the Strategic Pricing Specialist Class offered either live in-class room, live via-Zoom (email support@thestrategicagent.com for available classes) or in our video instructional course: Pricing Strategically.
- At the completion of the course, you’ll be offered the opportunity to pay a one-time fee of just $97 to receive your Strategic Pricing Specialist Designation, printable SPS Certificate and personal access to the members-only SPS Website for marketing, promotional and further training materials.
What does this designation provide to me?
In addition to the business-enhancing skills learned in the one-day course, SPS designees receive items that will help promote their expertise.
- Strategic Pricing Specialist (SPS) Course Book
- Strategic Pricing Specialist (SPS) Official Certificate
- Strategic Pricing Specialist (SPS) Logos
- Strategic Pricing Specialist (SPS) Implementation Plan
- Access to the Pricing Presentation Videos
- Designation Usage
- Email and Print Flyer for Sphere of Influence Marketing
- Scripts
- Press Release/Social Media Announcement Template
Are there any annual fees or continuing educational requirements?
No. Once you obtain the designation, it’s yours! No strings attached.
Do I receive Continuing Education credit if I take this course?
In North Carolina, you can receive 4 hours of Continuing Education (CE) elective credit upon completion of the one-day course. If you are taking the class in another state, please check with your course provider.
Who created this designation?
The Strategic Pricing Specialist (SPS) designation was created by Real Estate Expert and Coaching/Training specialist, Jo Mangum. Click here to learn more about Jo.
What are real estate professionals saying about SPS?
“Our world was pretty much turned upside down during this past recession. The primary asset of many folks was their home, which today is typically worth less than in 2008. For those that choose to move or must move the negative impact to the home value can release a whole new world of emotions that we need to counsel them through. This emotion can impact us too. Now more than ever we need to focus on proven techniques an processes, winging it doesn’t work as well. Structure is a path for us in these trying times.
The class you have put together, reels us in, reminds us of some proven techniques and gets us back on track to more effectively manage and deliver the pricing decision piece of the listing process.
This is another great tool in the tool box that can help every agent practicing in today’s market. I hope it will be made available to all agents soon. I recommend it.”
– Gary
“This is one of the most helpful classes I’ve taken. Not only was the information fantastic, but the tips that the other agents bring to the class is priceless.”
– Lisa
“What an awesome class! It reminded me of my client’s emotional ties to their home….it’s not just fixing a price to the product I’m selling. The guidelines or steps to the presentation allow me to give my clients time to digest all the information and helps in my confidence level. Thanks for the time and effort. I’ll definitely be using this.”
– Robin
“Great class; learned a lot; because of this class I am expecting an increase in listings!!”
– Angela
“If you would like to enhance your skills in helping sellers price their house to sell on time for the most money, then this is the course for you!”
– Helen
“Tell the other agents that in this market the skills learned in this class will lead seller’s and agents to the best price with more seller understanding of where their home fits into the tough market we are experiencing and that this means more sales for everyone.
Thanks for tackling this very important issue for us all!”
– Linda
“With so many factors and variables that sellers may have about pricing concerns it was great to hear the experiences of other agents that have had pricing issues with their clients and learn how they over came them without the simple response of lowering their commission or losing the listing. As well as getting the refresher of the basics which will help me display my confidence to the seller that I am their trusted advisor and will help them get their desired results.”
– Laz
“This Pricing class was well worth the time! Working with sellers and getting them to understand the proper way to list the home to get it sold has been difficult to say the least but this class has given me ideas and scripts to help me get them to understand the importance. My new motto is “I am listing to sell not to sit.”
– Gwen