The Strategic Listing Specialist (SLS) course has been specifically designed to give you all the tools you need to approach every real estate listing presentation with confidence.
The Strategic Listing Specialist course has three components:
Section 1 – Understanding the Mind of the Seller
- How people chose their service providers
- What emotions the seller needs to feel to hire you
- The psychological principles that rule the sellers decision-making process
- The 4 communication styles of a seller and how to “flex” to their style
Section 2 – The Structure of a Great Listing Presentation
- The 13 steps in a great listing presentation
- How to make sure a seller does not chose their agent based on the agent’s price opinion of their house
- How to focus the seller on the value of your services NOT just the commission or listing price
- Clearing identify the motivation of the seller
- When to walk away
Section 3 – Your 6 Job Responsibilities
- Competing on marketing alone undermines our value
- Each job responsibility and exactly how to present it to the seller
- What physical presentation you need to influence the seller